Rembrandt Hotel & Towers

Campaign Objectives:

  1) To create awareness for Rembrandt Hotel, Bangkok in India.
  2) To generate maximum leads & eventually get Room Bookings for
      their New Years Special Package.


Client Details:

  1) Rembrandt Hotel & Towers is conveniently located in the new and
      trendy Sukhumvit area is known for its high levels of service, rich
      rooms, great food and diversity.

  2) Rembrandt has award winning restaurants like
      - Rang Mahal
      - Senor Pico
      - Red Pepper
      - Da Vinci
      - The Café

Mobikon’s Konekt Mobile Solution:

To give a quick on the go information about the New Years Package and to reach to maximum mobile users and to get bookings in return

We devised a three way strategy to go about it

  1) Mobile ads over Smart Phone Handsets
      - Blackberry Users
      - iPhone Users targeted to the Metropolitan Cities in India
      - Bangalore
      - Bombay
      - Delhi And on
      - News & Entertainment website
      - Lifestyle websites
      - Travel websites & blogs

  2) Push/Pull Text Based Promotion
      - Messages sent to around 30,000 numbers in cities like Mumbai,
        Pune & Bangalore via text message.

  3) Social Media Integration with their Facebook Account
      - A landing page link was created which helped users to fill in their
        name and mobile number and they could get the offer on their
        mobile phone with the offer code

Results:

Mobile Ads which ran for two days:
      - 1,64,000 Impressions
      - 778 Hits on the Ad
      - 160 leads(i.e. calls)

Push/Pull based text campaigns which ran for a week
      - 30,000 Push message
      - 190 Pull based leads of people interested in the brand
      - 2 Bookings

Social Media Integration
      - 8 coupons downloaded

Campaign Tips:

To get maximum results and give Rembrandt Hotel, Bangkok vast brand awareness for their New Years Package in India we used all the possible mediums on the mobile front through which we could get maximum leads
      - The creative content should be simple and effective
      - There shouldn’t be many loops from the click to the booking
        process or from the message received to the booking process.
      - The social media integration should be efficient and effective