Now promoting your specialties and offers on the digital marketing media is the latest trend of marketing for any restaurant or the hotel in town.

The leading publication portal in town does carry an immense flow of customers viewing the offers published on them. Due to their market reach and the features they bear, an end customer can fulfil all his needs at the same place. Not just one but somewhere around 10 to 15 such leading publication portals are available in town which can really help you to promote your offer and discounts virally.

But not to forget at the same time that, all these leading publication portals are very rate specific and they charge you a real big amount to promote your each offer. A whole reach of each such portal is around 1 lack viewers a day. Any advertise posted as such on any of these portals will give you an assured reach to 1 lack viewers.

But the question is, if why to leave other publication portals if you can get their viewer list for the price of advertisement on only one portal. Here is where Mobikon helps you to save your cost spent on all these publication portals and assures you a reach of almost 1 million viewers at a time.

Being a leader in providing solutions to hospitality sector, Mobikon Technologies is associated with all the leading and branded publication portals in town. We help you to promote your custom offers, specialities, discounts and coupons to be published on all the effective publication portals for the cost of one.

Hence you can reach your viewers list for more than 10 times with the cost paid for only one portal.  We are associated with leading publication names in town like as Pune Diary, Zoot Out, Burp, Eventseekr, Holiday IQ, Food Rhythms, I Crave, Timescity.com,  Mapy India, Buzz in Town, Cityseekr and many more like that. We make sure that your offer is reaching out to almost millions at once to make your promotion and branding successful.

The big difference that we provide compared to other publication portals is your savings. We not just save your money, but we also help you to save your precious time. With Mobikon you don’t need to put your time in running behind all the portals to set out your deal. We help you get all the portals under one roof to fulfil your advertisement demands.

With us you can easily list your events and can sell your passes, vouchers, tickets for buffets, brunches and party events. Cross promotion and branding via ad banners and advertisement has made easy for your property with Mobikon.

For more information over publishing of your offers and events on the publication portals, you can visit www.mobikontech.com

A recent survey conducted in Asian countries discovered that customers chose mobile as their first tool to look for recent deals and book tables and hotels at their desired locations. The secondary factor affecting their booking and reservation is dependent upon the best of the best deal they discover on their search engines, and the final importance is given to those Hotels or Restaurants which have full functionality on their website that provides ease to the end customer to get discovered on their cell phones. A mobile website for end customers is all about the convenience that he is looking for. No end customer will wait for your properties heavy website to load and zoom and then pinch to see the details.

In this case, an end customer might wait a little for your website to get fully loaded on the cell phone. But incase if he finds that the site is taking a long time to load for pictures, he would literally skip the search. The worse result is a straight no to your website when he searches for his deal next time on mobile search engine.

The best way to avoid this hassle is to get a mobile website. The mobile website powered by Konekt is nothing but the mobile compatible version of your classic website. We at Konekt Mobile offer you a complete customized website that includes everything that your end customer is looking for.

The Konekt powered mobile website features the entire menu list along with the customized pictures of your hotel and restaurant gallery. You can display your specialties, your food variants and a lot more.  Konekt powered mobile websites are completely pinch and zoom free. Thus they get loaded on your customers mobile easily. Your customers can quickly check all the summarized details you have provided on your mobile website and they can make their decision quicker.

The mobile website powered by Konekt also features SEO integrated content so that your websitecan be discovered in the early pages of the search,  it also features table and room booking engine in it, where your customer can quickly book their room or a table with just few clicks.
This is not the end, but this powerful mobile website platform also allows you to do your custom branding for your property. Fully integrated with your social media accounts, Konekt powered mobile website helps you to increase your presence all over the social media platforms to increase your branding.

You can add multiple locations to this mobile website depending on your need. With this new mobile website for your property you can update your customers about weather specific updates and can receive tariff and statistic reports with digital CRM.

Update your technology preferences according to the need of time; a Konekt powered mobile website can definitely help you up to acquire more customers from all the digital channels. For more details over mobile website visit us at http://www.konektmobile.com/

Social profiles can be turned into true asset for your brand promotion. Today’s world relies on social network for updates and communication, and it has become easy and instant to help people know about the experience they have received from certain places. The most subjective matter in this instant action over updates relates to hospitality.

People instantly post their experiences about food, services, amenities and ambience. And thus a single update, which may be positive or negative, spreads like a viral amongst multiple people instantly. Thus a new trend for entire hospitality sector is here, which engages their customers on these social media profiles.

Social Media for hotels, restaurants, resorts & spa

Today, the average consumers are gradually consolidating their interests & online activities; which is why many brands, are offering many of their website and app functionality directly on their Facebook pages. This can prove to be a terrific resource for prospective customers.
As the social plug-ins allow Facebook’s reach to expand across the web, and users begin to spend even more time on the all-encompassing site. It’s likely that your Hotel, Resort or Restaurant will look towards incorporating extended functionality into their pages.

Konekt Social is a distinctive product designed especially to help Hotel, Resorts and Restaurants devise a social media marketing strategy. Mobikon reinforces it with various campaign-specific design applications. In this way, Mobikon helps the Hotels, Resorts and Restaurants to get direct reservation requests through Facebook.

The services provided by Konekt Social, which are necessary for the hospitality domain, are: -

• Creating Social Media Profiles (Facebook, Twitter, Google Plus, etc.)
• Designing a campaign and its management
• Room and Table booking Via Facebook
• Banquets booking
• Image galleries
• Offers and Coupons promotion
• Advertisement on social media profiles

It is important to hear the comments of your customers and to receive their feedbacks! Getting to know what is the reason behind success is necessary and also to act upon the reasons of failure! Social media is here to

stay and is making a massive mark on the Hospitality industry! Not yet integrated your Hotel on these platforms? Its time do so, now!

♦ What are you doing right?
♦ What are you doing wrong?
♦ How can you improve?
♦ What are the opportunities to attract more business and improve
your reputation?

All of the above points are very important for a Hotel, Restaurant and a resort to build customer loyalty and their brand. The guests can only give the answers to the above points!

Now, chances are you already have some type of guest satisfaction survey in place at your hotel.  That’s a great start, but here is a way to use the web and listen to your guests better!

The Konekt Feedback is the better solution to normal feedback survey that you take from your guests after every visit. The system is built in a way so that it helps the brand to increase its ROI.

This feedback application works on iPad or any smartphone via a QR code. Also it can be placed on the front desk or can be handed over to the guest on billing.

This in turn will help you increase the guest loyalty by letting businesses reward the customers, based on regularity of visits. You can promote the events or offers at the hotel or restaurant on the device as well. This will help in catching the eye of the customers for any upcoming or ongoing event.

It also provides thorough analytics on client ratings, their behavior, keeps a track on the words used (positive as well as negative) while writing in the feedback or their comments and also keeps a track on server based reports. This system can also provide outlet based performance reports for multi-outlet brands.

One of the most important features of this feedback application is capturing data of your customers. This way you can promote your offers and specialties to your regular customers with just a mail or an SMS. Thus Konekt feedback is a must and highly recommended solution to increase customer acquisition at your brand property.

The system is already been used by over 60leading Hotels and Restaurants in India which includes brands like Little Italy, Spaghetti Kitchen, Penne, Ohotel, Royal Orchid and many more.

Konekt Feedback helps in increasing guest loyalty by allowing establishments to reward customers based on frequency of visits and an option to promote events and offers on the interactive touch screens.

The system helps the brand to increase its ROI, and to engage with customers based on their likings and ratings.

“Konekt Feedbackwith features like immediate alert on low ratings or negative comments allows faster response time and satisfied customers, which is not possible using traditional paper based feedback” says Mr. Samir Khadepaun, CEO of Mobikon Technologies  Pvt. Ltd.

The system provides detailed analytics on customer ratings, behavior, keyword track on guest comments; server based reports and also provides outlet based performance reports for multi-outlet brands.

The Mobile Tracker app, allows brand managers/owners to track guest feedback on the go and respond to the same.

For more information over this powerful feedback app and guest loyalty program, you can visit
www.konektfeedback.com

The latest trend in the Hospitality industry is online booking! And this is a trend that will grow upwards in the years to come. As per the latest statistics More than 114 million people will research travel online this year, while 94 million will actually book reservations. While more than 50 percent of travel bookings are made on the Internet!

But not to forget that technology has moved a step ahead! It is the Mobile generation. And to take a step ahead, there will be more mobile bookings and research. As per Google, mobile will overtake PCs as the most common Web-access device by 2013. With travelers adopting smart phones and tablets at such a rapid pace, it’s crucial for hoteliers to optimize their website for mobile usage to capture potential mobile transactions.

Keeping all the latest trend in mind of the Hospitality industry, Konekt V4 is the app you definitely would want to explore. This is an app that will help you to reach on to your customers in just a click. The main attraction of this app is its ‘Dashboard’. It is an unconventional feature that it has a marketing tracker, which gives minute wise facts to you about the latest campaigns and events done by you. The time, name and number of the clients who have liked your Facebook page, probed for a table booking, called you for any inquiry or commented on your feedback application can also be tracked on the same page!

This is a CRM system that will aid you to stimulate your events, advertising campaigns and allow you to send instructive mailers to your patrons, which in turn will build your brand base. It is a system that works on all the digital platforms and also allows you to acquire more databases for your higher reach of customers for your Hotel, Restaurant and Resorts. This is the only system that will integrate your old database with the new one, so that you can get he details in a single view. It works flawlessly with the iPhone and iPad systems. It is built in a manner which never allows you to miss any comment or any report even when you are on the go!

For more info on modest tools for your Hotel / Restaurant in the recent trends of hospitality, visit : www.mobikontech.com or call at +91 020 41464303

Now Mobikon is associated with almost every publication leader in town. We provide you a single platform to keep your business hassle free. Your branding part on all these leading portals can be done with Mobikon only.We provide you publication services that surely fits in your budget.
Now with these leading publication portals,, you can promote your Hotel / Restaurants branding by :

# Listing your events.
# Selling Passes / Vouchers / Tickets for  buffets, brunches and party events.
# Cross Promotion and Branding
# Ad Banners
# Advertising ]]> http://www.mobikontech.com/blog/?feed=rss2&p=206 2 http://www.mobikontech.com/blog/?p=197 http://www.mobikontech.com/blog/?p=197#comments Fri, 02 Mar 2012 11:58:31 +0000 Prakash http://www.mobikontech.com/blog/?p=197

Here is what she has to say

Many marketers have strong CRM databases that they use to target direct mail or email offers. A growing number of them also have robust Facebook or Twitter followings. But few marketers have figured out how to marry the two.

The idea of one grand database of consumer information, interests and intentions is the holy grail for managing marketer-customer relationships, and the idea of using social data from a network like Facebook to get there is hugely appealing. But when it comes to integrating this kind of social data, it’s easier said than done.

“Everybody says they understand, but nobody really knows,” said Michael Scissons, president-CEO at Syncapse, a social-media-management firm.

Often different teams — marketing, CRM, social — pore over different data, and unless those are married up, it’s difficult for marketers to truly be able to interact with customers on a personal and targeted level.

We have understood these issues well in advance and we have a solution for the same

Konekt CRM and Communications Platform

A cloud based platform which helps marketers from the Hospitality industry to acquire, enhance and manage their customer relationships across multiple digital touch points.

Click on the link to know more:  http://www.mobikontech.com/emailer/intro/mail.html