Mobikon's Blog

Some results over the studies of emerging trends of Internet usage, provides figures and facts, which say, that by the year 2014, Mobile Internet usage will take over the desktop Internet usage. With the rise of latest technologies and operating systems like Android, Windows, and iOS, mobile has become the primary tool for searching any destination, location, and deal or to book a Hotel or a Restaurant. Customers are becoming trendier with the power of searching the whole world on their fingers. Now the matter that rises is about your presence as an hotelier on the mobile web face.

A recent survey conducted in Asian countries discovered that customers chose mobile as their first tool to look for recent deals and book tables and hotels at their desired locations. The secondary factor affecting their booking and reservation is dependent upon the best of the best deal they discover on their search engines, and the final importance is given to those Hotels or Restaurants which have full functionality on their website that provides ease to the end customer to get discovered on their cell phones. A mobile website for end customers is all about the convenience that he is looking for. No end customer will wait for your properties heavy website to load and zoom and then pinch to see the details.

In this case, an end customer might wait a little for your website to get fully loaded on the cell phone. But incase if he finds that the site is taking a long time to load for pictures, he would literally skip the search. The worse result is a straight no to your website when he searches for his deal next time on mobile search engine.

The best way to avoid this hassle is to get a mobile website. The mobile website powered by Konekt is nothing but the mobile compatible version of your classic website. We at Konekt Mobile offer you a complete customized website that includes everything that your end customer is looking for.

The Konekt powered mobile website features the entire menu list along with the customized pictures of your hotel and restaurant gallery. You can display your specialties, your food variants and a lot more.  Konekt powered mobile websites are completely pinch and zoom free. Thus they get loaded on your customers mobile easily. Your customers can quickly check all the summarized details you have provided on your mobile website and they can make their decision quicker.

The mobile website powered by Konekt also features SEO integrated content so that your websitecan be discovered in the early pages of the search,  it also features table and room booking engine in it, where your customer can quickly book their room or a table with just few clicks.
This is not the end, but this powerful mobile website platform also allows you to do your custom branding for your property. Fully integrated with your social media accounts, Konekt powered mobile website helps you to increase your presence all over the social media platforms to increase your branding.

You can add multiple locations to this mobile website depending on your need. With this new mobile website for your property you can update your customers about weather specific updates and can receive tariff and statistic reports with digital CRM.

Update your technology preferences according to the need of time; a Konekt powered mobile website can definitely help you up to acquire more customers from all the digital channels. For more details over mobile website visit us at http://www.konektmobile.com/

There has been a constant transformation of the Hospitality Industry, which has made it more practical and functional all over the world! The types of services and facilities that are offered by this industry are remarkable and have evolved since the last decade. All this is possible because of the extensive use of technology, environment friendly services, pricing, market segmentation, regional preferences, etc. the relation of technology and hospitality industry will grow stronger in the years to come. The use of technology is present in every department of the hotel, which shows the upgrade in the offering of the services of the hotels!

The latest trend in the Hospitality industry is online booking! And this is a trend that will grow upwards in the years to come. As per the latest statistics More than 114 million people will research travel online this year, while 94 million will actually book reservations. While more than 50 percent of travel bookings are made on the Internet!

But not to forget that technology has moved a step ahead! It is the Mobile generation. And to take a step ahead, there will be more mobile bookings and research. As per Google, mobile will overtake PCs as the most common Web-access device by 2013. With travelers adopting smart phones and tablets at such a rapid pace, it’s crucial for hoteliers to optimize their website for mobile usage to capture potential mobile transactions.

Keeping all the latest trend in mind of the Hospitality industry, Konekt V4 is the app you definitely would want to explore. This is an app that will help you to reach on to your customers in just a click. The main attraction of this app is its ‘Dashboard’. It is an unconventional feature that it has a marketing tracker, which gives minute wise facts to you about the latest campaigns and events done by you. The time, name and number of the clients who have liked your Facebook page, probed for a table booking, called you for any inquiry or commented on your feedback application can also be tracked on the same page!

This is a CRM system that will aid you to stimulate your events, advertising campaigns and allow you to send instructive mailers to your patrons, which in turn will build your brand base. It is a system that works on all the digital platforms and also allows you to acquire more databases for your higher reach of customers for your Hotel, Restaurant and Resorts. This is the only system that will integrate your old database with the new one, so that you can get he details in a single view. It works flawlessly with the iPhone and iPad systems. It is built in a manner which never allows you to miss any comment or any report even when you are on the go!

For more info on modest tools for your Hotel / Restaurant in the recent trends of hospitality, visit : www.mobikontech.com or call at +91 020 41464303

We read this article written by Maureen Morrison on Ad Age Digital  where she speaks about  how Marketers struggle to marry social media and CRM also how Facebook, Twitter Present Huge Opportunities to Marketers ,but It’s Hard to Integrate Them Into Existing Databases

Here is what she has to say

Many marketers have strong CRM databases that they use to target direct mail or email offers. A growing number of them also have robust Facebook or Twitter followings. But few marketers have figured out how to marry the two.

The idea of one grand database of consumer information, interests and intentions is the holy grail for managing marketer-customer relationships, and the idea of using social data from a network like Facebook to get there is hugely appealing. But when it comes to integrating this kind of social data, it’s easier said than done.

“Everybody says they understand, but nobody really knows,” said Michael Scissons, president-CEO at Syncapse, a social-media-management firm.

Often different teams — marketing, CRM, social — pore over different data, and unless those are married up, it’s difficult for marketers to truly be able to interact with customers on a personal and targeted level.

We have understood these issues well in advance and we have a solution for the same

Konekt CRM and Communications Platform

A cloud based platform which helps marketers from the Hospitality industry to acquire, enhance and manage their customer relationships across multiple digital touch points.

Click on the link to know more:  http://www.mobikontech.com/emailer/intro/mail.html